Grand Crew Brand Identity

2022
Graphic Design
Branding
Visual Identity
Motion Design

Brand Identity created at Dazzle Studio, under the Creative Direction of Zipeng Zhu.

Grand Crew is equal parts creative agency and production company. They tell stories that transcend genre, approaching all projects with a commitment to creativity.  Approaching this project, we wanted to create something elegant, classic with a modern twist. We used the simple red dot of a recording screen as the highlight of the logo, and combined it with the brackets of the viewfinder screen in various applications. 

This is a project still under development.